Brand & Marketing Advisor
I work with founders, promoters and owners of growing consumer businesses who need senior brand and marketing thinking without hiring another agency.
Discuss Your Marketing →
Experience across brands including
Your business has grown. You have customers and ambitions. You may already have an agency, an internal marketing team or both.
Campaigns are running. Content is being created. Money is being spent.
But some important questions still land on your desk.
Are we building the right brand?
Are we spending our marketing money in the right places?
Is our agency giving us strategy or just activity?
Is our positioning strong enough to compete?
Why isn’t all this marketing translating into growth?
What should we actually be doing next?
I work directly with founders and promoters as an independent Brand and Marketing Advisor. My role is to bring senior marketing thinking into the business and help you make better decisions about your brand, marketing, agencies, campaigns and investments.
I work with your existing teams and partners, challenge assumptions, bring an independent perspective and keep marketing aligned with the larger business objective.
I work directly with founders and promoters as an independent Brand and Marketing Advisor — bringing senior marketing thinking into the business and helping you make better decisions about your brand, agencies, campaigns and investments.
I work with your existing teams and partners, challenge assumptions and keep marketing aligned with the larger business objective.
Your team executes. I help make sure they are executing the right things.
A strategic sounding board for the brand and marketing decisions that eventually land on your desk.
Positioning, differentiation, proposition, messaging, brand architecture and the larger direction of the brand.
Marketing priorities, channels, go-to-market planning, customer acquisition, budgets and where marketing investments should go.
An independent senior view of campaigns, creative, digital, content, media plans, performance and agency recommendations.
I typically work with founders, promoters and owners of growing consumer businesses in the ₹10–100 Cr revenue range.
This could be relevant if
If any of these questions feel familiar, it may be worth a conversation.
Discuss Your Marketing →The engagement starts with a minimum 90-day advisory period. Meaningful strategic work needs enough time to understand the business, set priorities, guide implementation and review what changes.
Business objectives, brand, consumer, competition, marketing, digital, agencies, content, media, measurement.
Positioning, priorities, messaging, channels, campaign direction, marketing investments, measurement.
Review campaigns, challenge assumptions, work with agencies and teams, evaluate results, correct direction.
My perspective on marketing has not come from one side of the business.
21 years across brand, marketing and digital, including senior roles with more than 50 Indian and international brands — Samsung, Acer, Future Group, Page Industries, Wipro and Zee Entertainment among them.
Four years running my own agency, growing it from zero to ₹1.5 Cr in revenue in 15 months with a team of 17 and 40 clients. That experience changed how I see the agency-client relationship permanently.
22,000+ community across Instagram and LinkedIn, built by analysing brands, campaigns and marketing decisions through the lens of what businesses actually do.
Published author of How to Build Brands in India — practical brand-building lessons from two decades in one of the world’s most complex consumer markets.
Today, I bring all four perspectives to the founder’s side of the table.
Practical brand-building lessons drawn from two decades of working in one of the world’s most diverse and demanding consumer markets.
“Chethan’s deep passion for brands and advertising is matched by his strategic insight and ability to deliver results.”
“The insights given by Chethan lifted Trojanply’s brand awareness among the architect community, significantly.”
“Chethan’s deep involvement and eye for detail helped transform our social channel into a customer service engine.”
Your agencies and teams remain responsible for execution. My responsibility is to help ensure that the strategy behind that execution is right.
If you are a founder, promoter or owner of a growing consumer business and want an experienced, independent perspective on your brand and marketing, let’s have a conversation.
Discuss Your Marketing →Share a few details below. If the advisory appears relevant, I will contact you to arrange an initial conversation.